SIX SPORT - GAME CHANGING SPORTS MARKETING
AMPLIFYING THE POWER OF SPORT, TO CONNECT PEOPLE, INSPIRE COMMUNITIES, BUILD ICONIC BRANDS
Sports and entertainment don’t just reflect culture—they shape it.
For rights holders and brands, the opportunities are limitless: to craft unforgettable content, tell stories that resonate, spark real community impact, and lead the charge in innovation. This is where influence meets action—and where we make it happen.
Six Sport brings extensive and distinctive expertise in sourcing, negotiating, and managing high-impact partnerships across the global sports landscape. We help brands and rights holders unlock value, drive engagement, and accelerate commercial growth.
EMPOWERING YOUR BUSINESS TO HARNESS THE POWER OF SPORT FOR LASTING COMMERCIAL IMPACT
For Brands & B2B Organizations
We help you navigate the complex world of sports rights to build credible, high-impact partnerships. Our strategic approach drives engagement, boosts sales, and delivers measurable return on investment.
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For Rights Holders
We work with you to unlock the full commercial potential of your assets. From revenue generation and membership growth to fan engagement and digital marketing, we create tailored commercial programs that drive real results.
HOW WE DO IT?
We develop comprehensive commercial, marketing and digital strategies delivering reach, engagement and revenues for rights holders, brands and B2B companies looking to leverage partnerships in sport.
From brokering Namings Rights, Title Partnerships through to developing innovative licensing and ticketing strategies, we use insights and data to
deliver results.
SPORTS CONSULTANCY FOR BRANDS
IDENTIFYING THE RIGHT PARTNERSHIP
Six Sport uses our experience across a multitude of sports verticals, to source the right sports partnerships that deliver rich content and compelling stories. Identifying opportunities to take consumers on a journey, from brand awareness to loyal and valued customers.
Unrivalled market knowledge, connections and expertise to guide your decision making
RIGHTS NEGOTIATION & ACQUISITION
Leveraging our vast experience in rights negotiation, we secure the optimal combination of media, digital content, talent, brand assets, and experiential, to engage consumers in fresh and innovative ways. At Six Sport, we don’t just facilitate introductions, we manage the negotiation process from beginning to end, ensuring we fully optimize the partnership opportunity.
Expert rights negotiation experience, setting you up to deliver the best return on investment
ACTIVATION & MEASUREMENT
We have built Award Winning tailored and measurable partnership activation programmes, we manage contractual assets, stakeholder relationships, marketing planning & delivery, support content production and creative design, and deliver insights & measurement to engage audiences for maximum return on investment.
Creative and innovative activation strategy, with the measurement to prove performance
RIGHTS HOLDER PARTNERSHIP GROWTH
COMMERCIAL & BUSINESS STRATEGY
Six Sport offers business intelligence and commercial strategy services that encompass every facet of asset utilization. Our solutions include sponsorship, broadcasting, digital media transformation, fan engagement and business development strategies.
Deep insights, challenging ideas, cementing forward vision
SALES & NEGOTIATION
Commercial planning, development of innovative sales tools, market insights, analysis and benchmarking, go-to-market sales strategies, and sourcing and negotiating broadcast, sponsorship, and business development partnerships.
Acting as an extension of your team, delivering the strategy and sourcing new partnerships
PARTNER ONBOARDING
Facilitating the seamless launch of new partnerships, and aiding in the transition from sales to partnerships teams. Our involvement continues beyond contract signature to enhance partnership launch, drive immediate momentum.
Critical friend to both brand and Rights Owner throughout launch planning and delivery
SIX SPORT'S EXPERTISE HAS SUPPORTED NATIONAL ASSOCIATIONS, MAJOR SPORTS TEAMS, CHARITIES, AND BRANDS, DRIVING STRATEGIC PARTNERSHIPS AND COMMERCIAL GROWTH
CLIENT TESTIMONIALS
"Working with Steve and his team at Six Sport provides three distinct benefits. First of all, Six Sport has a profound understanding of the different sizes, cultures and needs of organizations they work with. The team rapidly capture the specificities of each project as well as the internal dynamics, which is a great advantage in the briefing process.
Secondly, Six Sport has a unique listening power and before any recommendation is provided, they take the necessary time to understand the requirements and the specific challenges. This is a strong point of differentiation resulting in providing useful advise and valid council.
Last but not least, Six do not only rely on existing contacts in their network but put a lot of energy in successfully introducing the relevant business contacts to their partners. Six Sport may not be the biggest agency on the market but they are certainly one of the most professional organizations available out there."
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Yan Lefort - Commercial Director - Sauber Formula 1 Team